Samsung is preparing to make a significant leap into the augmented reality (AR) sector with the introduction of its Galaxy AR Smart Glasses at the much-anticipated Galaxy Unpacked event scheduled for January 22, 2025.
This launch is expected to not only expand Samsung’s already impressive Galaxy AI ecosystem but also to coincide with the unveiling of the Galaxy S25 series and the Galaxy Ring 2, promising an integrated tech experience for consumers.
The Galaxy AR Smart Glasses are rumored to feature a sleek design that echoes traditional eyewear, tipping the scales at a mere 50 grams for unparalleled comfort during extended wear.
In collaboration with tech powerhouses Qualcomm and Google, Samsung aims to equip these glasses with cutting-edge chipsets and harness the capabilities of the new AI model, Gemini, to offer users a seamless blend of reality and digital augmentation.
Currently, the market for smart glasses is dominated by Meta, but the landscape is set for a shake-up as Samsung, Apple, Huawei, and Xiaomi are all poised to launch their own AR offerings in 2025.
Samsung‘s entry into this market is particularly noteworthy, given its track record of integrating AI across its product line, suggesting that the Galaxy AR Smart Glasses could introduce novel functionalities like real-time translation, navigation cues overlaid in the user’s field of vision, or even personalized health and fitness insights.
